Job Description

Executive Director:

Role Overview 

The Restaurant Marketing Director is a high challenge, high energy role leading all areas related to the marketing, advertising, and public relations efforts of the restaurant. If you enjoy the challenge of leading in a fast-paced environment, driving business growth and leading a highly engaged, high impact team, this may be the role for you!

Company Overview

Chick fil A Chesterfield has been serving the valley since 2007 guided by the four commitments of our mission statement:

1. obsession for exceptional service

2. drive for continual growth

3. commitment to operational excellence

4. focus on developing remarkable leaders 

Our vision is to be the first choice of dining destination(s) for our community and those travelling through it. To be the first choice of employment in Chesterfield because of our reputation for fair wages and a work environment that is both personally and professionally rewarding.

We care deeply about making a positive impact on every guest and team member interaction and we also seek to support these causes to make a positive difference in our community:

· Making sure every child has the supplies they need to thrive at school

· Value and care for the service members and their families who serve our country 

· Ensure the critically sick in our community have access to the care they need 

We are committed to working hard, playing hard and growing together in our professionally development so that each member of our team is always ready for the next step in their career.

Restaurant Marketing Director role:

Requirements :

4-year marketing degree in progress / completed.

3 years’ experience in executing an annual marketing plan involving on-site activation, social media, and B2B relationships.

Working knowledge of Apple OS devices, along with TikTok, Instagram, Snapchat, Facebook, and YouTube. 

Available Monday – Saturday, 6:30am to 11pm. Directors will be off on Sunday and one additional day per week (not to include national holiday weeks/weekends)

Benefits :

401K (3% Match) after 1st full year of employment. 

Tuition free 4-year degree program through Missouri Baptist University

Master’s degree programs available

Additional college scholarships from $1000 to $25,000 availablefor continuing education

Most Sundays off

Complimentary Club Fitness premium membership

Complimentary debt elimination / personal finance coaching through Ramsey Solutions

Complimentary business / leadership coaching with Kingdom Capital Leadership Institute

Complimentary oil change 2x a year to offset the wear and tear of the commute to work

Complimentary quarterly car detailing through Waterway Carwash

Report directly to the Owner/Operator of the restaurant

Fun and very fast paced environment

Growth opportunities both within the restaurant, and nationally as a member of the Field Training Staff or the Leadership Development Program

I’m looking for a Restaurant Marketing Director for the Chick-fil-A in Chesterfield Valley. 

Your availability needs to encompass the range of hours the restaurant is open, which currently is 6:30am-10pm (closers are usually out by 11).

You will be spending 80% of your time directly in the planning and executing of the annual marketing plan and the remaining 20% on back office administrative tasks and in-person events ranging from coordinating in-restaurant events and fundraisers, managing the speaking / appearance calendar for the Operator, and attending community outreach events on behalf of the restaurant. 

• Work with the Owner/Operator to establish the long-term plan for continued sales growth and sustained profitability.

• Serves on the Executive Leadership Team as a strategic partner and attends the weekly executive team meeting.

• Creates, communicates and executes the yearly marketing business plan.

• Ensures all restaurant Social Media pages are continuously advertised, updated, maintained, and remain relevant to both our brand and our guests.

• Works 30 hours “On” the business (Guest response and outreach, making community appearances, making a game plan for successful marketing events and focusing on achieving business plan goals) and 10 hours working lunch or

dinner peak hours (Meeting and hosting guests, educating them on our brand and marketing events, and increasing our “Overall Satisfaction” measurement score).

• Uses the in-store platform to meet new guests and takeadvantage of the opportunities to put into action the emotional connections marketing strategy.

• Markets store events, Team member’s successes and overall Brand Awareness by visiting with guests while modeling 2nd mile service behaviors.

• Plans, communicates and ensures the execution of family nights and school fundraisers.

• Plans, communicates and executes in-restaurant community events.

• Ensures menu boards, community boards and P.O.P materials are installed properly and on time.

• Celebrates team member birthdays and years of service recognitions.

• Leads with Food, People, Cows and Influence in all Marketing Opportunities.

• Plans, communicates, advertises and executes all sponsorship events.

• Communicates & incorporates all corporate marketing calendar and St. Louis market events to our team and guests.

• Provides Proper Training and Communication of Marketing Expectations to all Marketing Event Team Members.

• Increases Store sales through catering sales, events, and/or increasing store foot traffic.

• Represents Chesterfield Valley CFA in the local Chamber of Commerce.

• Fosters a positive relationship with all local hospitals, universities, and Rockwood/Parkway/Ft. Zumwalt/Francis Howell school districts.

• Assists Fire, Police and Emergency Crisis Departments in times of need.

• Assists churches in positively impacting the lives of those around them.

• Strategically fulfills donations request to community groups for events (Baskets, Door Prizes, etc.).

• Maintains an organized marketing storage area with an updated inventory supply list.

• Manages a monthly marketing budget according to yearly marketing plan.

• Ensures all marketing tools are properly used, cleaned and stored.

• Tracks Return on Investment (ROI) on all marketing events, social media posts, and digital offer card distribution to asses’ effectiveness.

Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.

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